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And The Peeps Go On.

Last week, Pennsylvania Governor Tom Wolf issued an order essentially shutting down the state of Pennsylvania and declaring that “life essential” industries could remain open, but “non life essential” industries would be closed.

Some of the “life essential” industries include:

  • Crop production, including grain, vegetable and fruit farming and greenhouses.
  • Animal production, including cattle, hog and poultry farming.
  • Fishing, hunting and trapping.
  • Oil and gas extraction.
  • Food and beverage manufacturing.
  • Paper manufacturing.
  • Chemical manufacturing, except paint and adhesives.
  • Plastics and rubber manufacturing.
  • Cement manufacturing.
  • Iron, steel and aluminum manufacturing.
  • Machine manufacturing for agriculture, construction, mining, commercial and service industry, ventilation/heating/air conditioning/commercial refrigeration and engines.
  • Manufacturing of electrical components and navigational instruments.
  • Medical equipment and supplies manufacturing.
  • Wholesalers of motor vehicle parts and supplies, commercial equipment, metal and mineral, electrical, hardware, plumbing and heating equipment, machinery equipment.

In addition, some of the “non-life essential” industries include:

  • Forestry and logging.
  • Mining.
  • Textile, apparel, leather and wood manufacturing.
  • Clay, glass, lime and other nonmetallic manufacturing.
  • Foundries.
  • All fabricated metal product, industrial machine or metalworking machinery manufacturing.
  • Computer and communications equipment manufacturing.
  • All manufacturing of electrical equipment, appliances, transportation equipment and furniture.

It seems odd to us that Wolf is shutting allowing the doors of some manufactures to remain open, but shuttering the companies that feed those companies the manufactured and raw goods to make the very products he says are “life essential.”

Ever try to make paper without wood? Ever try to make a metal part without the raw metal going through a foundry first? When communication gear breaks down, where will the companies that are still open get the gear, and or the electronic parts to fix the equipment?

We certainly understand what Wolf is trying to do, but it appears to us that Wolf has inadvertently cut the supply chain in half, making the manufacture of “life essential” goods much more difficult, if not impossible in some cases.

However, one of the most essential items that passed the cut and will still be made are “Peeps,” those marshmallow treats and candies that are popular in the coming months.

Just Born, the company behind PEEPS as well as Mike & Ikes, Hot Tamales and more, sent out a statement in the wake of Pennsylvania Governor Tom Wolf’s order for all non-life-sustaining businesses to close down in order to stop the spread of coronavirus. Food manufacturing falls into the “life-sustaining” category, which includes PEEPS.

Confectionaries are part of the food manufacturing distinction, so Just Born declared that it would continue its production of the popular springtime marshmallow as well as their other brands. And in such a dark time, a fluffy pink bird might prove to be a beacon of hope, bringing “emotional joy and sweetness to people’s lives.”

The brand’s Bethlehem headquarters, while open and functional, is working to mitigate the spread of the pandemic.

Nothing shall prevent the coming Peeps invasion!



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